Get sharp, persuasive copy that acts as a magnet for your best-fit
buyers (and makes you beam with pride) written by a certified
Want a sneak peek at what I can do? Grab my free website
optimization guide for healthtech brands here.
Trusted by
“We expanded our offer but our messaging hasn’t caught up.”
“People are coming to our site, but they’re not buying.”
“We’ve wanted to revamp our website for a while but haven’t had time.”
“We have a top tier product, but our website copy doesn’t justify our pricing.”
“Our site is a placeholder and it’s time to take it to the next level.”
“Our space has gotten crowded and everyone is saying the same thing.”
You know you’ve got the best product on the market, but your website isn’t showing it.
That’s where I come in.
Your website is often the first place investors, customers, and partners go to understand who you are and why you’re different.
But many websites act like a brochure, not a strategic sales asset. If your messaging doesn’t clearly, persuasively articulate your key differentiators, it means leaving revenue and opportunities on the table.
And when your website works? You:
✓ Hit your KPIs
✓ Gain leadership trust
✓ Move visitors to action
✓ Stand out in a crowded market
Defne Gencler
Founder
Laurel Leaf
“I first connected with Kayla because of her clear experience and expertise in the health tech industry. I was hoping for a copywriter who could write strong, crisp conversion copy.
What I got was even more than that!
I collaborated with someone who brought her own strategic insights to each conversation and was a joy to work with. Kayla brings professionalism, flexibility, and a unique point of view. Our clients were pleased with all the results and we have many more projects with her name on them.”
When you work with me, you’ll get website copy that:
✓ Speaks directly to your ideal clients’ pain points, desires,
and intrinsic motivations
✓ Educates stakeholders on what you do, how you’re different, and why it matters
✓ Shows the problem you solve and generates investor interest in supporting your mission
…and most importantly:
Gets the “yes”.
Previous clients came to me after working with consultants who prioritized
snazzy design over clear, compelling messaging.
The result? Thousands down the drain and no performance uplift to show for it.
I do things differently. When you work with me, you get copy backed by data
and is scientifically engineered to drive conversions.
Because a website that looks cool but doesn’t sell is just a vanity project.
I combine deep customer research, proven persuasion frameworks, user experience knowledge, and healthtech expertise to create copy that doesn’t just sound good – it gets results.
Before writing a word, I’ll get to know what drives your customers to you and what they love about your health product to capture your unique DNA.
Then, I’ll turn those research insights into conversational, empowering copy that’s strategically crafted to convert browsers into buyers.
Full website copy
Expertly executed conversion copy
for your entire website that builds trust and drives action.
Landing page copy
Landing pages that speak your customers’ language and compel them to take the next step.
Sales page copy
Sales pages that guide visitors through
the stages of awareness and get them ready to buy.
Full website copy
Landing page copy
Sales page copy
Expertly executed conversion copy
for your entire website that builds trust and drives action.
Landing pages that speak your customers’ language and compel them to take the next step.
Sales pages that guide visitors through
the stages of awareness and get them ready to buy.
Eric Dy
Co-founder
Bloomlife, Inc.
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
I appreciated Kayla’s proactive communication, the smooth process, and the clear expectations she set around timelines. I never had to chase her down.
She was very thoughtful in all the research she did to frame the messaging, it was all quite well-informed. In the end, we accomplished our goal of telling our story and making a clearer value proposition.”
STEP 1
Kickoff & onboarding
Let’s get this party started 🎉
✓ Kickoff Call to discuss your goals and vision for your site
✓ Copy Launch Questionnaire to give me a solid understanding of your product
✓ Research checklist with everything I need to dig in
STEP 2
Research & discovery
In-depth analysis of your audience, product & market to decode your brand’s DNA 🧬
✓ User testing and review of site analytics + heatmaps to diagnose the conversion problem
✓ Customer survey (I create it, you share it)
✓ Data mining in online reviews, forums, surveys, and demo call scripts (if applicable)
✓ 3-5 customer interviews to find golden messaging insights
✓ Competitor analysis to pinpoint your biggest opportunities to sound unique
✓ 2-hour Brand Deep Dive with the founder & marketing manager
STEP 3
Strategy & messaging alignment
We get on the same page 🤝
✓ Walkthrough of research findings and messaging strategy
✓ Site map and information architecture
✓ Detailed message map to ensure consistency
in future marketing & sales efforts
STEP 4
Conversion copywriting & revisions
I transform the research insights into compelling copy ✍️
✓ Conversion-optimized website copy
✓ Wireframing in Google Docs with detailed guidance for the creative direction
✓ Video walkthroughs to understand the why behind the words
✓ Feedback call
✓ 2 free rounds of revisions to ensure you’re obsessed with the final result
(99% of copywriters end the project here. Not me!)
STEP 5
Testing & validation
Let’s get 100% confident in the clarity of your new message 🕵️♂️
✓ User testing to gut check the most important copy with your target audience
STEP 6
Implementation support
I won’t disappear once the copy is finalized 🫶
✓ Collaboration with your designer
✓ Quality assurance walkthrough so there are ZERO mistakes when we go live
STEP 7
Post-launch check-in
So, how’d we do? 📈
3 months after you launch, I’ll check back in with you
to review your site analytics.
If we spot opportunities to boost performance, we can tackle them in an add-on optimization project – at a fraction of the original cost.
Here are some of the healthtech website revamps I’ve supported with over the years.
So, let’s review.
Quick recap of everything you get when we work together:
✓ User testing, analytics & heatmap review
✓ In-depth audience & brand discovery
✓ Customer survey & interviews
✓ Competitor analysis
✓ Comprehensive brand messaging guide
✓ 5+ pages of conversion-optimized website copy
✓ Title tags & meta descriptions for all pages
✓ 2 rounds of revisions
✓ Weekly project updates
✓ Wireframes for creative direction
✓ Collaboration with your web designer
✓ Quality assurance walkthrough
✓ Post-launch performance check-in
Optional add-on → Web design & development
Timeline: ~6-8 weeks
Daphne Petrich
Senior Business Development Manager
HelloBetter
“We were looking for someone with expertise in women’s health, because our solution, HelloGina, is about painful intercourse. Kayla gets it.
She deeply understands the importance of language and helped us pin down our message in a culturally resonant way.
She knows how to handle ambiguity and always has a solution on hand. Thank you for helping us turn our vision into a reality!”
Check out my other website copywriting services for health and wellness brands.
Get low effort, high-impact, and ready-to-implement recommendations to increase conversions.
Timeline: 1 week
Investment: $799
The Copy Accelerator
Is your homepage or a landing page costing you big time?
I’ll turn it into a persuasive powerhouse within one week.
Timeline: 1 week
Investment: from $2200
Very little. I know that you’re incredibly busy, so I’ve streamlined the process to minimize your workload:
Here’s a rundown of the time commitment you’re looking at:
You’ll also receive weekly project updates and we’ll align at key stages, so you’ll always know the status and what’s happening next.
Importantly, you won’t need to spend time editing copy. Many of my clients have mentioned that they love the fact that my work requires minimal editing.
Yes. Based on the Copy Launch Questionnaire, Brand Deep Dive Call, Competitor Analysis, and audience research, I’ll create your messaging strategy and present it to you, so that we can align before the writing begins.
You’ll receive a comprehensive messaging document (called your Message Map) which will act as the North Star for the website and your future marketing efforts.
Absolutely. It’s natural to worry if your brand voice will come across, especially if you haven’t worked with an external copywriter before.
My rock-solid discovery process has been refined over many years across dozens of clients, and is designed to capture your brand’s unique voice and values.
Plus, two complementary revisions are included, so we’ll ensure the final result feels 100% on brand.
I understand if you’ve been frustrated by other copywriters who didn’t listen to your needs, pay attention to the brief, are hard to reach or need handholding to get the job done right. Rest assured, when you work with me, you’ll have a different experience. I pride myself on being fun and reliable to work with.
Firstly, I won’t pass off your project to junior staff – you’ll work directly with me. I combine healthtech expertise, proven conversion rate optimization techniques and learnings from buyer’s psychology with in-depth, data-driven research to deliver copy that brings real RESULTS.
Once you hand me a project, consider it done. You can feel confident with this off your plate, knowing that you’ll get exceptional quality work every single time.
Yes. I work with a talented team of designers and developers and can bring them in to provide a full-service website project. If you’ve already got design sorted and just need copy, that’s completely fine.
Not to worry. I’m an expert at translating complex science into clear, actionable information – without watering it down. So when your audience reads your copy, they’ll feel motivated and empowered to take their health into their own hands.
I specialize in evidence-based, sales-driving conversion copy for your website, landing pages, and emails, so I don’t offer content writing. If you need support with your blog, I’m happy to refer you to a trusted health writer in my network.
Yes. While the health industry is my main area of expertise, I have dabbled a bit with projects in EdTech, sustainability, and career development. For me, the most important thing is that your brand is helping people and making the world a better place.
I’m happy to answer them on a free, zero-commitment discovery call.
Let’s explore how I can support your brand with expert health and wellness website copy.