Turn your website and landing pages into strategic sales assets with persuasive, conversion-focused copy.
Want a sneak peek? Grab our free website optimization guide for healthtech brands here.
Trusted by healthtech industry leaders
See if any of these sound familiar…
“Our website was supposed to be a placeholder but it’s been years now and it doesn’t reflect what we actually do. Our product has evolved but everything is old. So old.”
“We’re looking for ways to elevate our website copy so we’re standing out more because right now we’re so subdued in our tone. It feels pretty vanilla.”
“Our website copy is holding us back and probably disqualifying us from deals. People are visiting our site, but they aren’t booking demos.”
You won’t get a template or something cobbled together with AI.
Before writing a word, we’ll go through our strategic messaging and positioning process to understand why customers love your product and how to articulate your unique value.
Then, we rely on proven persuasion frameworks, buyers’ psychology insights, user experience knowledge, and nearly a decade of expertise to craft website copy that performs like a top sales rep.
Holly Whiting
Marketing & Brand Lead
emote Care
“I worked with Kayla on copy for the emote Care website and booking flows, and I’d highly recommend her.
In a space increasingly shaped by AI-generated content, Kayla brought a much-needed human voice to an area where nuance, care, and trust really matter. Her writing never felt generic. It felt considered, grounded, and aligned with the emotional reality of the people using the product.
She takes the time to do thorough research, really understanding the customer, their pain points, and what they need to feel before they are ready to act. That depth showed clearly in the final copy and made a tangible difference to how our product communicated.
On top of that, Kayla is friendly, collaborative, and genuinely easy to work with. If you are looking for a copywriter who combines insight, warmth, and strategic thinking, Kayla is an excellent choice.”
Here’s what you can expect when you hire HealthTech Hype for your website project.
See a measurable improvement
With years of experience writing website copy for healthcare and healthtech brands, our copy doesn’t just sound good. It actually gets results.
Seamless
project management
Stop the chaos and overwhelm in your website revamp. Our seasoned B2B health copywriter will manage the whole process from start to finish.
Soooo much more
than words on a page
Get website copy backed by data, not gut feeling. Proven conversion rate optimization strategies and persuasion frameworks translate to more demo bookings.
Before working together, our client wasn’t booking any demos on their website.
Within just one week of updating the website copy, they had 1 booked call and 4 qualified leads.
Before working together, our client wasn’t booking any demos on their website.
Within just one week of updating the website copy, they had 1 booked call and 4 qualified leads.
STEP 1
Make a plan
First, we’ll assess what’s working and what’s not on your current website or landing pages. This may include an audit of your copy and UX, user testing, and a review of your site analytics and heatmaps.
Then, we’ll present our strategy to optimize your website conversions, including page-by-page outlines, so we can fully align before writing.
STEP 2
Conversion copywriting
We’ll craft data-backed, conversion-focused copy based on your messaging and positioning strategy (which includes customer research and competitor analysis). You’ll get copy in a Google Docs wireframe so it’s ready to hand over to your designer, delivered with a video walkthrough to understand the “why” behind the words.
We test and validate the copy using AI focus groups, and 2 free rounds of revisions are included.
(99% of copywriters end the project here. Not us!)
STEP 3
Implementation support
We don’t disappear once the copy is finalized. We’ll collaborate with your designer and developer to ensure the website copy and design work seamlessly together to drive demo bookings. If you don’t have a designer yet, we’re happy to bring in a trusted partner.
Right before you go live, we’ll also do a final quality assurance walkthrough to ensure there are ZERO mistakes.
STEP 4
Ongoing optimization
Your website shouldn’t be one and done. It should evolve as you drive traffic to your site, learn what lands with customers, and the market shifts.
We’ll collaborate with your team on testing and optimization rounds so you get the absolute best results from your web copy.
Boulous Shakkour
Founder
TourMinded
“I hired Kayla to write my website for my new business, as I couldn’t find the best way to word what I wanted to say in order to attract my target audience. I was looking for a sleek and engaging website with the correct wording to lead people to buy.
Working with Kayla was a great experience! She was patient, understanding, and open to make adjustments when needed. She was professional and detailed every step of the way. I loved the video she sent with the website walkthrough. It was just easy and professional.”
See a collection of the healthtech website copywriting projects we’ve worked on over the years.
So, let’s review.
Here’s a quick recap of everything you get:
✓ Conversion audit, user testing,
analytics & heatmap review
✓ In-depth brand discovery
✓ Customer survey & interviews
✓ Competitor messaging analysis
✓ Conversion-optimized website copy
✓ Title tags & meta descriptions
✓ 2 rounds of revisions
✓ Weekly project updates
✓ Wireframes for creative direction
✓ Collaboration with your designer
✓ Quality assurance walkthrough
Zoe Blake
Owner
Zoe Blake & Co Instruction
“My website was deterring clients. I needed a copywriter to present my brand more professionally and bring more clients to my business, while still keeping my voice and company vision.
Working with Kayla was thoughtful, thorough, and easy. She was highly collaborative, answered my questions, and really took the time to listen to my needs.
She delivered a product that was so wonderful. She helped me define my brand identity, which has been really helpful in conversations with my employees and clients. Clients have mentioned that they specifically booked a call because of my website copy!”
If you already have design ready, we aren’t going to be a good fit because we do things the other way around. First, we conduct research to figure out what people need to hear to convert. Then, we create the strategy, write the copy, and put it into wireframes to hand off to a designer.
However, if you have some copy that you’d like feedback on to help you increase conversions, we can help you out with a Website Review.
Yes. Before we start writing, we’ll go through our brand positioning and messaging process to craft the best strategy for you to win in the competitive B2B health market. That includes customer research, competitor analysis, and collaborative workshops.
Absolutely. It’s natural to worry if your brand voice will come across, especially if you haven’t worked with an external copywriter before.
Our rock-solid discovery process has been refined over many years across dozens of clients, and is designed to capture your brand’s unique voice.
Plus, 2 complementary revisions are included, so we’ll ensure the final result feels 100% on brand.
We understand if you’ve been frustrated by other copywriters who didn’t listen to your needs, pay attention to the brief, are hard to reach or need handholding to get the job done right. Rest assured, when you work with us, you’ll have a different experience. We pride ourselves on being fun, easy-going, and reliable partners.
Firstly, we won’t pass off your project to junior staff – you’ll work directly with Kayla. She combines nearly a decade of experience as a healthcare copywriter, proven conversion rate optimization techniques, buyer’s psychology, and data-backed copy to deliver website projects that bring real RESULTS.
Once you hand us your project, consider it done. You can feel confident with this off your plate, knowing that you’ll get exceptional quality work every single time.
Yes. We work with a talented designer and developer who is experienced in SaaS websites. We can bring him on to provide a full-service website project at an additional cost. If you’ve already got design sorted and just need messaging strategy and website copy, that’s completely fine.
Not to worry. We’re experts at translating complex science and technology into clear, actionable information – without watering it down. When your audience reads your copy, they’ll see how your solution fits into their team’s lives.
We specialize in messaging strategy and conversion-focused copy for websites, landing pages, and emails. Content writing is out of our wheelhouse. If you need writing support for your blog and social media channels, we’re happy to refer a trusted health and wellness copywriter.
Yes. While the health industry is our main area of expertise, we have dabbled a bit in other areas, including EdTech, sustainability, and career development. For us, the most important thing is that your brand is helping people and making the world a better place.
Kayla is happy to answer them on a free, zero-commitment discovery call.
Let’s explore how we can work together on healthcare copywriting for your website.