Rosy Wellness

Full website
copy

Landing
page

Email
copy

In-app
copy

Brand
messaging

“With her help, we were able to create a more cohesive brand message across all our assets.
I’d recommend her to anybody.”

Hailey Thompson
Director of Marketing
Rosy Wellness, Inc.

“Working with Kayla was an amazing experience. She is always prepared, professional, and easy to work with. She asks thoughtful questions to understand the purpose behind the copy and how it affects business and marketing goals, which I think is really important.

Her work product is fantastic and requires minimal editing, which saved us a ton of time. There’s always a concern with finding an external person who’s able to speak to your brand and understand what you’re trying to do, but that has not been an issue at all.

With her help, we were able to create a more cohesive brand message across all our assets. I’d recommend her to anybody.”

PROJECT OVERVIEW

Rosy is an evidence-based women’s health app recommended by over 7,000 physicians in the U.S.

When the team reached out, they wanted to ensure that their copy and messaging were consistent and clear across multiple channels as they went through a rebranding.

A few months after launch, Rosy’s site converted at over 30% (10x the industry average)!

THE “BEFORE”

Before working with me, Rosy’s copy was written by multiple team members.

As the team juggled a billion other things, copy wasn’t the top priority – but they realized it needed to be.

Particularly as they entered a new phase of partnerships and began developing different formats of written content.

Rosy was seeking support in clearly communicating their new brand message as they expanded into other areas of women’s health, like endometriosis, menopause, and migraines.

MY APPROACH

To pinpoint and effectively communicate Rosy’s new, expanded brand message across their marketing assets, I:

✓ Interviewed the founder and marketing team

✓ Reviewed their customer research

✓ Conducted market research to pinpoint differentiation opportunities

✓ Analyzed how the target audience communicates about common women’s health concerns in forums like Reddit

✓ Tested the app

With Rosy’s new website copy, we brought out their value proposition
as the only all-inclusive, evidence-based solution to support women’s health
throughout all stages of life.

HERO SECTION: BEFORE

HERO SECTION: AFTER

KEY CHANGES

✓ Amplified social proof via awards won, testimonials from women’s healthcare providers, and strategically placed customer testimonials with the specific feature they were referring to.

✓ Transformed language describing the features into customer-focused benefits.

✓ Mirrored the “voice of the customer” in how women describe problems and desires.

✓ Used a variety of calls-to-action (Download For Free) and calls-to-value (Show Me What’s Inside) to prompt visitors to explore the website and download the app.

✓ Overcame objections with anxiety-reducing copy.

THE END RESULT

✓ 32% conversion rate on the campaign landing page (10x the industry average)

✓ 30.42% conversion rate on the website (10x the industry average)

✓ Increased efficiency, clarity, and confidence in the messaging and copy

✓ Cohesive brand message across all marketing assets