Full website
copy
“Kayla was very thoughtful in all the research she did to frame the messaging. It was all very well-informed.”
Eric Dy, PhD
Co-founder, Bloomlife, Inc.
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
I appreciated Kayla’s proactive communication, the smooth process, and the clear expectations she set around timelines – I never had to chase her down.
In the end, we accomplished our goal of telling our story and making a clearer value proposition.”
PROJECT OVERVIEW
Bloomlife is a multi-award winning remote patient monitoring solution for high-risk pregnant mothers.
Originally launched as a D2C product in 2014, they quickly gained traction in the market with their patented contraction tracker.
In 2024, Bloomlife shifted to a B2B2C model and raised a $12 million series A. We collaborated to build out their website with 5 pages of conversion-optimized copy to support their new phase of commercial growth.
THE “BEFORE”
Before our work began, Bloomlife had a lean, two-page website. They were seeking professional copywriting support to
explain their solutions in more detail, showcase their differentiated value in the market, create a compelling brand message, and build that out to a full 5 pages of conversion-focused copy.
The goal: generate demo bookings with key decision-makers at health systems, private practices, and federally-qualified
health clinics.
They wanted to ensure that the new copy spoke directly to the wants and needs of their target audience (maternal care providers) and communicated a distinct, compelling value proposition to stand out in the pregnancy monitoring market.
OUR APPROACH
We conducted in-depth research into Bloomlife’s brand, market, and audience to get the insights we needed to craft strategic, differentiated messaging. Here’s what we did:
✓ Interviewed the co-founder to understand the how, what, and why behind the brand
✓ Interviewed the Head of Product to get more details on the intricacies of their solutions
✓ Surveyed and interviewed mothers who used Bloomlife’s program in their pregnancy
✓ Reviewed Bloomlife’s prior market research with healthcare professionals nationwide
✓ Watched product demo recordings
✓ Analyzed competitor websites to pinpoint opportunities to sound unique
✓ Scoured Reddit to grab real language moms use to describe high-risk pregnancy
✓ Read the latest scientific research on how remote patient monitoring programs impact birth outcomes
✓ Collaborated with Bloomlife’s design team to ensure the copy and design worked together beautifully to support the conversion goal
HOMEPAGE:
VALUE PROPOSITIONS
We called out the real, lived experiences that Bloomlife’s target audiences are struggling with on a daily basis.
Because the more specific you are in the copy, the more readers will feel like you really get them.
PROVIDER PAGE:
PROBLEM SECTION
On every webpage, we follow the proven copywriting formula P-A-S (problem, agitation, solution) to craft a persuasive, compelling argument.
We use real quotes from healthcare providers to resonate with their pain points in an authentic way.
A FOCUS ON REIMBURSEMENT
The traditional way of monitoring high-risk pregnant patients puts an enormous time strain on clinical staff (and is not reimbursed).
We highlight practice profitability in our messaging to motivate decision-makers to adopt Bloomlife’s solution. No other companies in this space focused on reimbursement, so that was our whitespace in the competitive landscape to stand out and convince healthcare providers that Bloomlife is the obvious choice.
The use of rhyming in the headline on the provider page enhances the stickiness and memorability of the message – core components for conversion copy.
CLOSING SECTIONS
Persuasive, tailored closing sections are at the bottom of each page to bring the argument home, reduce friction around the click, and drive demo conversions.
KEY CHANGES
✓ Incorporated various proof points in strategic places throughout the site.
✓ Used the voice of the customer across the whole website so the messaging was entirely backed up by data.
✓ Ensured that every single headline communicated a core, differentiating, and memorable message.
✓ Addressed the pain points on all pages to carry a consistent narrative through the website.
✓ Developed unique, compelling messaging that speaks to Bloomlife’s audience.
✓ Overcame objections and reduced friction around adopting a new tech solution.
✓ Closed each page with tailored messaging and risk reduction techniques to drive demo bookings.
THE END RESULT
Now, Bloomlife has a fully conversion-optimized website that can help them generate demo bookings on autopilot.
The company’s co-founder, Eric, noted that the copy would help them stand out in the market and show their differentiated value for maternal healthcare providers.
See Bloomlife’s new homepage here 👇
Need support with brand messaging and conversion-focused copy for your health brand?
Get in touch to see if we’re a fit.
