Get strategic, revenue-driving sequences that engage subscribers authentically with the right message at the words time.
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Email is the one channel where you can ensure your message gets in front of your target audience.
But many brands struggle to make email marketing work. Maybe you’re thinking…
“We have sequences set up, but we’re not seeing the conversions we hope for.”
“We don’t have capacity to write more sequences ourselves.”
“We need a stronger strategy in place to convert leads into customers.”
Nodding along? You’re in the right place.
As an experienced email copywriter and funnel strategist for health and wellness businesses,
I’m here to help.
Stop sending emails that get ignored (or worse, marked as “spam”).
Instead, create an engaging inbox experience with messages that your ideal client actually wants to read – and act on.
With well-researched copy, you’ll get an email marketing strategy and funnel you can:
✓ Feel proud to report on
✓ Point to in performance reviews
✓ Rely on to drive steady revenue in the background
Every message should sound like it’s coming from a friend and communicate valuable information. That’s why, when crafting email copy for health and wellness brands,
I keep it R.E.A.L.™.
When you work with me, you’ll get conversational, evidence-based, and high-quality emails that meet your ideal client where they are in their customer journey. And make moving forward feel like the obvious next step.
✓ Speak to people’s pains and show a better tomorrow
✓ Get your target audience to buy once, twice, thrice
✓ Keep your customers happier, longer
…and sell without feeling salesy or spammy.
STEP 1
Kickoff & onboarding
Let’s get this party started 🎉
✓ Kickoff Call to discuss your goals
✓ Copy Launch Questionnaire to give me a solid understanding of your product
✓ Research checklist with everything I need to dig in
STEP 2
Research & discovery
In-depth market research of your audience, product & competition to decode your brand’s DNA 🧬
✓ Thorough review of current email copy, analytics & marketing materials
✓ Customer survey (I create it, you share it)
✓ Data mining in online reviews, forums, surveys, and demo call scripts (if applicable)
✓ 3-5 customer interviews to find golden messaging insights
✓ Competitor analysis to pinpoint your biggest opportunities to sound unique
✓ 2-hour Brand Deep Dive with the founder & marketing manager
STEP 3
Email marketing strategy & messaging alignment
We get on the same page 🤝
✓ Walkthrough of the market research findings and messaging strategy
✓ Sequence roadmap and information architecture
STEP 4
Conversion copywriting & revisions
I transform the research insights into compelling sales copy ✍️
✓ Conversion-optimized email copy
✓ Wireframing in Google Docs with detailed guidance for the creative direction
✓ Video walkthroughs to understand the why behind the words
✓ Feedback call
✓ 2 free rounds of revisions to ensure you’re obsessed with the final result
(99% of copywriters end the project here. Not me!)
STEP 5
Implementation support
I won’t disappear once the copy is finalized 🫶
✓ Collaboration with your designer
✓ Quality assurance walkthrough so there are ZERO mistakes when we go live
STEP 6
Post-launch check-in
So, how’d we do? 📈
3 months after you launch the copy to your email list, I’ll check back in with you to review your email analytics.
If we spot opportunities to boost performance, we can tackle them in an add-on optimization project – at a fraction of the original cost.
Welcome emails, seasonal sales, abandoned cart, re-engagement, transactional flows…
You name it, I’ve done it. Peruse email copywriting projects for health and wellness brands here.
If you’d like to see something specific, let me know and I’ll share a tailored portfolio.
Seasonal sales sequence for
women’s supplements
Email marketing for
a women’s health app
So, let’s review.
Quick recap of everything you get when we work together:
✓ Audit of existing copy & analytics
✓ In-depth market research
✓ Customer survey & interviews
✓ Competitor analysis
✓ Sequence strategy & mapping
✓ Persuasive, well-researched copy
✓ 5+ subject lines per email
✓ 2 rounds of revisions
✓ Weekly project updates
✓ Wireframes for creative direction
✓ Collaboration with your designer
✓ Quality assurance walkthrough
✓ Post-launch performance check-in
Optional add-ons:
→ Sales or landing page copy
→ Brand messaging guide
Timeline: ~5 weeks
Explore my other health and wellness copywriting services here.
Email review
Get a fresh set of eyes on your emails to spot
your biggest money-leaking gaps and opportunities
to drive conversions.
Timeline: 1-2 weeks
Investment: starting from $497
Overhaul a sequence
Have a sequence that’s underperforming
or need another one up and running pronto?
Get high-quality email copy in under a week.
Timeline: 5 days
Investment: $2200
Yes. My email copywriting service includes advising on the sequence structure, cadence, and segmentation to ensure you get the best results from our collaboration.
No, sorry! You’ll receive copy in a Google Docs wireframe, which you can hand over to your team to set up within and send to your email list.
I’m happy to collaborate with your team throughout the implementation and testing phase to make sure the copy and design work together seamlessly and there are no mistakes before we go live.
Yes. After your emails have been live for 3 months, we’ll schedule a post-lauch performance check-in where I’ll walk you through how your emails did and potential opportunities to further drive conversions.
Absolutely. It’s natural to worry if your brand voice will come across, especially if you haven’t worked with an external copywriter before.
My rock-solid discovery process has been refined over many years across dozens of clients, and is designed to capture your brand’s unique voice and values.
Plus, two complementary revisions are included, so we’ll ensure the final result feels 100% on brand.
Very little. I know that you’re incredibly busy, so I’ve streamlined the process to minimize your workload:
Here’s a rundown of the time commitment you’re looking at:
You’ll also receive weekly project updates and we’ll align at key stages, so you’ll always know the status and what’s happening next.
Importantly, you won’t need to spend time editing copy. Many of my clients have mentioned that they love the fact that my work requires minimal editing.
I specialize in evidence-based sales copy for your website, landing pages, and emails, so I don’t offer long-form content creation. If you need support with blog posts, I’m happy to refer you to a trusted health writer in my network.
Not to worry. I’m an expert at translating complex science into clear, actionable information – without watering it down. So when your audience reads your copy, they’ll feel motivated and empowered to take their health into their own hands.
Yes. While the health industry is my main area of expertise, I have dabbled a bit with projects in EdTech, sustainability, and career development. For me, the most important thing is that your brand is helping people and making the world a better place.
I understand if you’ve been frustrated by other copywriters who didn’t listen to your needs, pay attention to the brief, are hard to reach or need handholding to get the job done right. Rest assured, when you work with me, you’ll have a different experience. I pride myself on being fun and reliable to work with.
Firstly, I won’t pass off your project to junior staff – you’ll work directly with me. I combine healthtech expertise, proven conversion rate optimization techniques and learnings from buyer’s psychology with in-depth, data-driven research to deliver copy that brings real RESULTS.
Once you hand me a project, consider it done. You can feel confident with this off your plate, knowing that you’ll get exceptional quality work every single time.
I’m happy to answer them on a free, zero-commitment discovery call.
Let’s explore how I can support your brand with expert health and wellness email copywriting.
