Drive sales, activation, and retention with strategic emails
for every stage of your customer journey.
Written by an expert health and wellness email copywriter.
Trusted by healthtech industry leaders
Trusted by
As in, an average of $36 for every $1 invested kind of ROI.
The problem is, a lot of healthtech brands have trouble making email work as well as it could.
Brands often come to us when they’re thinking…
“We want to create a more engaging, personalized email experience without feeling invasive for patients… and causing opt-outs.”
“This sequence used to work well, but performance has been steadily decreasing and we need to refresh the messaging.”
“We’re expanding into new healthcare areas and need more email sequences set up so we can hit our growth goals.”
Whether you need an event follow-up sequence, onboarding sequence, or retention sequence, our email copywriting services are specifically tailored to B2B and B2B2C health brands – designed to support measurable growth at every stage.
Get emails that you can:
✓ Finally feel proud to report on
✓ Point to in performance reviews
✓ Rely on to hit your revenue goals
Like when a women’s health app launched a new feature… we created a sequence that 3x’ed app engagement.
Or when Aware launched a sale for World Health Day… we strategized and wrote a sequence that delivered 3,019% ROI.
Or when a leading caregiver platform needed a conference follow-up sequence… we increased demo bookings with hospice providers.
When we partner with B2B and B2B2C healthtech brands on email marketing, we keep it R.E.A.L.™.
Rooted in the voice of the customer, strategic storytelling, proven persuasion frameworks, and the Rule of One (one reader, one core message, one clear CTA), each email is designed to meet your audience exactly where they are.
The result: Emails that help readers feel understood, supported, and confident taking the next step.
Whether that’s:
✓ booking a demo with your sales team,
✓ starting a virtual chat with your doctors, or
✓ attending their first appointment
STEP 1
In-depth brand & market research
We’ll do a thorough review of your current email copy, analytics and marketing materials, survey and interview 3-5 customers, conduct competitor analysis, AND do data mining in online reviews, forums, and sales calls to find golden messaging insights. And your biggest opportunities to stand out in the inbox.
We’ll also do a 2-hour Brand Deep Dive with key company stakeholders to crystallize your brand’s unique DNA.
STEP 2
Email marketing strategy & messaging alignment
Then, we get on the same page with a walkthrough of the market research findings, messaging strategy, and sequence roadmap.
STEP 3
Email copywriting
We’ll transform the research insights into compelling, conversion-focused email copy. You’ll get wireframes in Google Docs with detailed guidance for the creative direction and video walkthroughs explaining the “why” behind the words.
We test and validate the copy using AI focus groups. And 2 free rounds of revisions are included to ensure you’re obsessed with the final result.
(99% of copywriters end the project here. Not us!)
STEP 4
Implementation support
We don’t disappear once the copy is finalized. We’ll collaborate with your designer to make sure the email copy and design work well together to drive conversions.
Right before you launch your emails, we’ll also do a final quality assurance walkthrough to ensure there are ZERO mistakes.
STEP 5
Ongoing optimization
Your emails should evolve as you learn what lands with customers and the market shifts. We’re happy to collaborate with your team on optimization rounds so you get the absolute best results from your email sequences.
Check out a curated collection of email copywriting samples
for healthtech brands.
So, let’s review.
Here’s a quick recap of everything you get when we work together:
✓ Audit of existing copy & analytics
✓ In-depth market research
✓ Customer survey & interviews
✓ Competitor analysis
✓ Sequence strategy & mapping
✓ Persuasive, well-researched copy
✓ 5+ subject lines per email
✓ 2 rounds of revisions
✓ Weekly project updates
✓ Wireframes for creative direction
✓ Collaboration with your designer
✓ Quality assurance walkthrough
Timeline: ~5 weeks
Victor Stepanov
Head of Product
Lovi
“We were looking for someone to help us improve our tone of voice and in-app copy, and Kayla came highly recommended by colleagues. I loved working with her! She easily understood the task, delivered great results, our users praised the new copy, and she got it done in one iteration with no edits required.”
Yes, our healthcare email marketing services include the sequence roadmap and advising on the cadence and segmentation to ensure you get the best results from our collaboration.
No, sorry! You’ll receive the email copy in a Google Docs wireframe, so it’s ready to be designed and set up in your email marketing platform.
We’re more than happy to collaborate with your team throughout the implementation and testing phase to make sure the copy and design work together seamlessly and there are no mistakes before we go live.
Nope, sorry. We offer email copywriting services for B2B and B2B2C health brands after someone has already signed up for your list. We offer nurture sequences and demo follow-up sequences to drive sales, as well as email automations like welcome, onboarding, and retention flows.
Yes. After your emails have been live for 3 months, we’ll check in to walk through the email performance and opportunities to drive conversions.
Absolutely. It’s natural to worry if your brand voice will come across, especially if you haven’t worked with an external health and wellness email copywriter before.
Our rock-solid discovery process has been refined over many years across dozens of healthtech clients, and is designed to capture your brand’s unique voice.
Plus, 2 complementary revisions are included, so we’ll ensure the final result feels 100% on brand.
Very little. We know that you’re incredibly busy, so we’ve streamlined the process to minimize your workload:
Here’s a rundown of the time commitment you’re looking at:
You’ll also receive weekly project updates and we’ll align at key stages, so you’ll always know the status and what’s happening next.
Importantly, you won’t need to spend time editing. Many of our email marketing clients have mentioned that they love the fact that our email copywriting work requires minimal editing.
We specialize in messaging strategy and conversion-focused copy for websites, landing pages, and emails. Social media, video scripts, and blog posts are outside of our wheelhouse. If you need writing support for other marketing channels, we’re happy to refer a trusted peer.
Not to worry. We’re experts at translating complex science and technology into clear, actionable information – without watering it down. When your audience reads your copy, they’ll see how your solution fits into their company or practice and patient lives.
Yes. While the health industry is our main area of expertise, we have dabbled a bit in other areas including EdTech, sustainability, and career development. For us, the most important thing is that your brand is helping people and making the world a better place.
We understand if you’ve been frustrated by other copywriters who didn’t listen to your needs, pay attention to the brief, are hard to reach or need handholding to get the job done right. Rest assured, when you work with us, you’ll have a different experience. We pride ourselves on being fun, easy-going, and reliable partners.
Firstly, we won’t pass off your project to junior staff – you’ll work directly with the founder. She combines nearly a decade of healthcare email copywriting experience, proven conversion rate optimization techniques, buyer’s psychology, and data-backed copy to deliver email projects that bring real results.
Once you hand us your project, consider it done. You can feel confident with this off your plate, knowing that you’ll get exceptional quality work every single time.
We’re happy to answer them on a free, zero-commitment discovery call.
Let’s explore how we can support your brand with expert health and wellness email copywriting.