Whether you’re rebranding, launching a new product, or your pipeline
is stalling… you need a compelling narrative.
Get messaging that crystallizes your competitive positioning, translates technical features into magnetic value propositions, and resonates with your best-fit buyers.
Whether you’re rebranding, launching a new product, or your pipeline
is stalling… you need a compelling narrative.
Get messaging that crystallizes your competitive positioning, translates technical features into magnetic value propositions, and resonates with your best-fit buyers.
Trusted by healthtech industry leaders
Nail your product marketing foundations, stay consistent across channels,
and get ahead of brands who skip this important work.
Nail your product marketing foundations, stay consistent across channels, and get ahead of brands who skip this important work.
Without HealthTech Hype
Ⅹ Messaging feels like throwing darts at a dartboard – and campaigns don’t convert
Ⅹ Teams re-invent the wheel for every marketing asset, slowing you down and wasting budget
Ⅹ Marketing and sales communicate different stories, creating friction and stalling deals
Ⅹ Prospects’ eyes glaze over as they read complex, technical language
With HealthTech Hype
✓ Messaging is grounded in customer research – so you attract and convert your best-fit buyers
✓ A clear brand value narrative and reference guide speeds up content creation across all channels
✓ Marketing and sales work from the same playbook, building trust and driving pipeline
✓ Prospects actually read your copy because it’s clear and digestible
Daphne Petrich
Senior Business Development Manager
HelloBetter
“We were looking for someone with expertise in women’s health, because our solution, HelloGina, is about painful intercourse. Kayla gets it.
She deeply understands the importance of language and helped us pin down our message in a culturally resonant way.
She knows how to handle ambiguity and always has a solution on hand. Thank you for helping us turn our vision into a reality!”
Meet MessagingOS: The conversion-focused messaging system for scaling healthtech brands.
In just 4 weeks, we’ll help you pin down your message so buyers instantly get why they should choose you over alternatives. Backed by customer data, not hunches.
Here’s what you get:
✓ Best-fit buyer psychographics: pain points, job-to-be-done, obstacles, motivators, desires, triggers
✓ Brand positioning & value narrative: the problem you solve, stakes, value prop, key differentiators, 3 benefits, objection handling, POV, elevator pitch
✓ Competitor messaging analysis: patterns and whitespace in your category
Ensure your value is clear, differentiated, and resonates with the buyers you care about.
Translate customer insight and market context into crisp value propositions and brand narratives.
Keep messaging consistent across your website, campaigns, and customer communications.
STEP 1
Uncover your healthcare brand’s unique DNA
Uncover your healthcare brand’s unique DNA
We’ll talk to your leadership and sales team, interview customers, analyze demo calls, and conduct voice-of-customer research online to find the real reasons buyers choose you.
Beyond that, we’ll scope out the competition to find repetitive messaging and gaps in your market.
Timeline: Weeks 1 & 2
STEP 2
Get everyone on the same page
Get everyone on the same page
Sending mixed messages from marketing and sales is a great way to lose deals.
That’s why we’ll walk your team through our research findings and lead a collaborative workshop to nail down the core pillars of your value narrative and competitive advantage – together.
Timeline: Week 3
STEP 3
We craft your messaging strategy
We craft your messaging strategy
Not to worry, this won’t be a complex spreadsheet no one will ever use.
You’ll get a compact presentation that your team can rely on as your single source of truth whenever you’re creating marketing and sales collateral, so you can finally unify language across departments. With only the information you need to drive deals forward. 2 rounds of revisions are included to ensure you’re 100% satisfied.
Timeline: Weeks 3 & 4
STEP 4
Roll out your messaging across your website and emails
Roll out your messaging across your website and emails
With your new healthtech messaging strategy in tow, we’ll help you revamp your website and email flows with conversion-focused copy.
Pricing starts at $10K for messaging and website copy.
Full website revamps
Landing pages
Email sequences
Compelling copy for your core web pages (Home, About, Product, Who We Serve) that follows proven frameworks and buyers’ psychology to drive action.
Get more ROI from your paid media spend with landing pages tailored to specific buyer personas, use cases, and downloadables.
Nurture sequences to help your sales team close the deal. Plus, onboarding and retention sequences to ensure customers get the most value after they do.
*All website and email copywriting projects include testing
and conversion-rate optimization.
Eric Dy, PhD
Co-founder
Bloomlife, Inc.
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
She was very thoughtful in all the research she did to frame the messaging, it was all quite well-informed. In the end, we accomplished our goal of telling our story and making a clearer value proposition.”
Before
After
Jonathan Kaskey
VP of Sales and Marketing, XSUNT
“We were looking for someone who could help us communicate a unique message that would differentiate us from other vendors telling a similar AI story.
We appreciated the detailed research she did to understand our customers and market. We’re really happy with how the project turned out – since going live with the website and product 3 months ago, we’ve signed new pharma clients.”
Before
After
Don’t lose deals to competitors who did this strategic work sooner (and better).
Work with HealthTech Hype on your messaging strategy
and become the obvious choice in your space.
Pricing starts at $10K for messaging and website copy.
“She brought her own strategic insights to each conversation and was a joy to work with. Kayla brings professionalism, flexibility, and a unique point of view. Our clients were pleased with all the results.”
Defne Gencler
Founder, Laurel Leaf
Defne Gencler
Founder, Laurel
“It’s great to have someone external come in to help us sell our vision. Working with Kayla has been a very easy and smooth process, with a quick turnaround. She’s brought a consistent, professional message and voice across our website and platform.”
Joe Morse & Booker Woodford
Founders, Emote Care
HealthTech Hype helps B2B healthtech brands stand out in crowded markets and win more deals through strategic positioning, messaging, and copywriting. In other words, we help companies tell their story in a way that makes their best-fit clients instantly understand why their product matters and want to buy it.
First, we interview company stakeholders, talk to customers, and conduct competitor analysis to uncover your brand’s USP.
Then, we run a collaborative workshop to crystallize your value narrative and competitive advantage.
After that, we turn the insights into a presentation including customer psychographics and your product marketing foundations that you can use to quickly create compelling, consistent marketing and sales collateral.
Once your brand messaging strategy is final, we can work together to turn it into conversion-focused website copy, landing pages, and email flows – as well as sales materials like slide decks, one-pagers, and case studies.
Our brand messaging strategy service is best for growing B2B and B2B2C healthtech brands who have established product-market fit and are scaling commercial efforts. If your company is pre-seed or very early stage, we aren’t the best fit to support you.
Growing B2B healthtech brands choose HealthTech Hype for brand messaging strategy and copywriting because of our deep expertise in the healthtech industry, collaborative, research-backed process, high standard of excellence for our deliverables, and proven results.
At HealthTech Hype, we hold ourselves to a very high standard and never deliver anything that sounds generic. Every word is chosen with precision, data, and psychology to give you the best results. We only take on a small handful of projects at once to give your brand our full attention and do not hand off work to outsourced or junior talent.
Yes! Customer research is the cornerstone of our positioning and messaging strategy process for healthtech brands. Customer surveys and interviews are always included because your customers are the best ones to help us understand your product’s real value.
While we highly recommend conducting customer interviews before crafting your messaging, we understand that it’s not always possible. In those cases, we lean more heavily on online voice-of-the-customer research and talk to the people on your team who are closest to your customers (sales and customer success).
We do not work on website copy before going through a strategic messaging and positioning process. If you rush to get your website out without doing this strategic groundwork first, it won’t be as strong as it could be. If you want to launch your site within a couple of weeks, we aren’t the best fit to support you.
Kayla would be happy to answer them on a free 30-minute discovery call.