You’re solving an urgent problem and helping people take charge of their well-being.
But when your messaging isn’t pulling its weight, it means leaving impact (and revenue) on the table.
Competitors are chipping at their market share (despite having the superior solution).
They’re struggling with inconsistency in brand voice and messaging.
A launch or rebrand is on the horizon and they want to feel confident in their messaging.
They’ve run out of time to write copy because they’re juggling
a million other things.
They’re “too close” to their product to clearly articulate its unique value.
Their KPIs are ambitious but their conversions are falling short of their growth goals.
Feel like I’m inside your head?
As a conversion copywriter, that’s what I do.
So you can hit your targets, grow faster, and make a name for yourself while doing work that matters.
Someone with the strategic vision, industry expertise, and a relentless drive to get results.
My copy doesn’t come from long walks on the beach or epiphanies in the shower.
It’s rooted in customer data, buyer psychology, and a laser focus
on what moves the needle.
Before writing a word, I’ll dig deep into the core of your brand
and the hearts of your customers to uncover your unique DNA.
With evidence-based, conversion-optimized copy in tow, we’ll get your health product into the hands of those who need it.
Someone with the strategic vision, industry expertise, and a relentless
drive to get results.
My copy doesn’t come from long
walks on the beach or epiphanies
in the shower.
It’s rooted in customer data, buyer psychology, and a laser focus
on what moves the needle.
So we can get your health
product into the hands of people
who need it.
Nesma Amin
Head of Product
LEVY Health
“Extremely satisfied and always on time”
“We were looking for a copywriter to help us enhance product conversions. We’re extremely satisfied with Kayla’s work and our users have given great feedback.
We love Kayla’s communication and ownership over tasks, the fact that she always submits tasks on time, her medical knowledge and research skills, and understanding of communication strategies.”
Nesma Amin
Head of Product
LEVY Health
Tripled app engagement
with a new email sequence
Rosy Wellness
50.67% open rates and 3,019% ROI
from an email campaign
Aware Health
10x the industry conversion rate
for health & wellness websites
Rosy Wellness
Born and raised in the San Francisco Bay Area, I discovered my love for life abroad while studying in Paris – and went on to live in Madrid, and Berlin for 10 years. Today, I take my work around the world as a full-time digital nomad.
Learning languages (my current count is 4), trying local cuisines, and traveling are my jam. If over a decade abroad has taught me anything, it’s how to communicate like a pro and find common ground with people different from me.
I stepped into the world of healthtech through a marketing job at a meditation app in 2017 and never looked back.
Stigma, shame, misinformation, and a lack of research
and innovation in the health space held people back from feeling
well for too long.
I aim to enable people to live their lives to the fullest by being
their healthiest selves.
In a space flooded with bold claims and questionable science,
I exclusively partner with brands that back their promises with rock-solid proof.
The kind visibly improving health outcomes (not looking to make a quick buck by cashing in on people’s health issues).
Snake oil is not welcome here 🚫
Here are a few things to know about working with me.
Research is a necessity
Just like your product, my copy is grounded in sound customer data. This is where assumption-based marketing goes to die.
Copy leads design
Pretty designs on their own don’t sell. Evidence-based, strategic copy does. First comes strategy,
then design.
I respect deadlines
…and expect the same of my clients. To keep our project on track, reliable timelines & swift communication go both ways.
Not a “yes woman”
I care about you getting the best possible results, so I’m not afraid to push back to help you meet your growth goals.
8+ years
of health industry expertise
Master’s degree
in Brand Management
Certified by the industry-leading conversion copywriting program
Dozens of health clients
served across the globe
Copy that’s touched
hundreds of millions of people
Recognized as a
top voice in FemTech in 2021
Work with me
✅ Feel instant relief with this off your plate and a conversion copywriting expert on the case
✅ Get evidence-based, punchy copy that convinces prospects why your product is the best
✅ Beam with pride as you show off your website to friends and family
✅ Feel confident sending emails because you know they’re driving sales for you 24/7
Don’t work with me
❌ Keep trying to wrangle something decent together with ChatGPT
❌ Feel embarrassed driving traffic to your site because you know it could be so much better
❌ Miss out on needed revenue and investments because people can’t tell you why your solutions is better
❌ Keep burning money on ads because your funnel isn’t converting enough leads into buyers
Apply for a free 30-minute discovery call
and let’s take your healthtech brand straight to the top.
Sarah Sanguinetti
Co-founder
Emphasis Media
“We’ve worked with a lot of marketers, and no one approaches conversion copywriting the way Kayla does.”
I wanted to work with someone who truly understands the difference between types of copy and the role they play in the customer journey – someone who would dig in, do the due diligence, and immediately embed themselves in our team.
We love Kayla’s confident energy and the fact that she requires no handholding. I feel confident handing her a project, knowing it’ll be high quality. I have nothing but praise for Kayla.”