Everywhere we look, the clichés and buzzwords like “Reimagining care with AI,” “Transforming healthcare,” “Empowering providers, improving outcomes” keep popping up… phrases buyers have started to tune out.
Your product deeply impacts providers and patients, but you have trouble standing out when decision-makers compare you to competitors saying the same things.
Without clear, distinctive messaging that shows why you’re different, sales cycles drag on and your life-changing healthtech company won’t become the category leader you know you could be.
We create strategic, data-backed, and differentiated messaging that makes your buyers understand why to choose YOU. So your product reaches the doctors and patients who need it.
Nesma Amin
Head of Product
LEVY Health
“Extremely satisfied and always on time”
“We were looking for a copywriter to help us enhance product conversions. We’re extremely satisfied with Kayla’s work and our users have given great feedback.
We love Kayla’s communication and ownership over tasks, the fact that she always submits tasks on time, her medical knowledge and research skills, and understanding of communication strategies.”
Nesma Amin
Head of Product
LEVY Health
Just a handful of the inspiring healthtech companies we’ve been honored to support
over the last decade.
Kayla Plettenberg has worked as a healthtech marketer and copywriter since 2017, when she joined a meditation app as it grew from an early-stage startup into one of Europe’s leading mindfulness platforms.
For nearly a decade, she’s helped health companies clarify their messaging and stand out in the face of rising competition. She partnered with her husband Chris to build HealthTech Hype to help healthtech companies hone their messaging at a larger scale.
Chris brings years of marketing agency experience working with some of the world’s top brands. Through their work, Kayla & Chris aim to help people live life to the fullest by being their healthiest selves.
Here are a few things to know about how we work to see if it’s a good fit.
Research is a necessity
Just like your product, our messaging strategies and copy are grounded in sound customer data. This is where assumption-based marketing goes to die.
Copy leads design
Pretty designs on their own don’t sell. Evidence-based, strategic copy does. First comes strategy,
then design.
We respect your time
And expect the same of our clients. To stay on track, reliable timelines, meetings, and swift communication go both ways.
8+ years
of health industry expertise
Master’s degree
in Brand Management
Certified by the industry-leading conversion copywriting program
Dozens of health clients
served across the globe
Copy that’s touched
hundreds of millions of people
Recognized as a
top voice in FemTech in 2021
Book your free 30-minute discovery call.
Let’s take your healthtech brand straight to the top.
Tell us where you’re stuck and we’ll see if we’re the right ones to help you reach
your growth goals.
Sarah Sanguinetti
Co-founder
Emphasis Media
“We’ve worked with a lot of marketers, and no one approaches conversion copywriting the way Kayla does.”
I wanted to work with someone who truly understands the difference between types of copy and the role they play in the customer journey – someone who would dig in, do the due diligence, and immediately embed themselves in our team.
We love Kayla’s confident energy and the fact that she requires no handholding. I feel confident handing her a project, knowing it’ll be high quality. I have nothing but praise for Kayla.”