Health and wellness copywriter for brands who want to own their space

Health and wellness copywriter for
brands who want to
own their space

Get evidence-based conversion copy that convinces customers
and investors why your product is the
obvious choice

Get evidence-based conversion copy that convinces customers and investors why your product is the obvious choice

Trusted by leaders in health and wellness

Decode the DNA of
top health brands 🧬

Want to know what works in healthtech marketing?

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    The health industry is getting pretty crowded

    If any of these sound familiar, I’m here to help.

    If any of these sound familiar,
    I’m here to help.


    You keep bumping up against competitors, and everyone is saying the same thing. Investors and customers can’t tell how your solution is better.

     

    Your customer acquisition costs are through the roof. You’re driving visibility, but converting those eyeballs into loyal customers is a different story.

     

     

    You’ve wanted to upgrade your messaging & copy for a while, but it’s been on the back burner because you have so much on your plate.

     

    Stop fighting for attention.
    Become THE trusted authority in your space.

    Your brand isn’t average. Your copy shouldn’t be either.

    Get it done right this time with an expert conversion copywriter who leverages proven methods
    from persuasion psychology, customer research, and almost a decade of health industry expertise.

    Let’s give your brand the hype it deserves. 

    Get it done right this time with an expert conversion copywriter who leverages proven methods from persuasion psychology, customer research, and almost a decade
    of health industry expertise
    .

    Let’s give your brand the hype it deserves.

    Hi, I’m Kayla

    I’m here to make your life a whole lot easier (and make you look *really good*).

     

    As a certified conversion copywriter specialized in the health and wellness industry, I help brands stand out with copy that’s:

     

    ✓ crystal clear

    ✓ convincing

    ✓ evidence-based


    So you get more…

     

    ✓ leads

    ✓ conversions

    ✓ happy customers

    My copy has helped health brands:

    🔥 Increase user engagement & retention

    🔥 Surpass revenue goals with sales emails

    🔥 Convert >30% of site visitors into customers

    🔥 Rebrand successfully and tap into new markets

    🔥 Boost product conversions during onboarding

    🔥 Feel confident in their messaging

    "We keep hiring her for more work"

    Hear from healthtech professionals I’ve supported over the last decade.

    “Her work product is fantastic and requires minimal editing, which saved us a ton of time.
    I’d recommend her to anybody.”

    Hailey Thompson

    Director of Marketing, Rosy Wellness, Inc.

    “Her know-how, flexibility, and enthusiasm are what keep us hiring her for more work! If you have a chance to work with Kayla, go for it!”

    Lena Jäkle

    Head of Marketing, LEVY Health

    How I can help you stand out

    How I can help you stand out

    Website Copy & Brand Messaging

    Turn more browsers into buyers with website copy that speaks directly to your audience’s pains and desires (and makes them kick themselves for not finding you sooner).

    Email Copy & Strategy

    Tap into the gold mine of your email list with strategic sequences that delight subscribers and fire up your conversions.

    The Copy Accelerator

    In a rush to get this done yesterday? Get conversion copy for your website, landing page, or email sequence done and dusted within your tight timeline.

    Website Review

    Give your site a quick win with low effort, high-impact, and ready-to-implement recommendations to increase conversions.

    Not to toot my own horn, but…
    here’s why mission-driven growth
    marketers choose me

    Not to toot my own horn, but…
    here’s why mission-driven growth
    marketers choose me

    Never wonder what’s
    happening next

    No handholding required.
    Work with a seasoned professional with clear processes, timelines, and seamless project management.

    Get invaluable insights
    on your buyers

    My in-depth, data-driven research process uncovers the real reasons your customers buy and how to attract more just like them.

    Soooo much more
    than words on a page

    Proven conversion rate optimization strategies and persuasion frameworks translate to more clicks, leads, and money in the bank. 💰

     

    Save time and
    headache

    No need to spend hours editing other people’s work. Or wait anxiously by your inbox for the deliverable that was supposed to arrive yesterday.

     

    Robust healthcare
    knowledge

    You won’t have to waste time explaining the basics to a generalist. Work with an expert who just gets it so we can hit
    the ground running.

    100% focused on what
    moves the needle

    I don’t write whitepapers, blog articles, or social media posts. I specialize in sales copy and stay laser-focused on improving
    your bottom line.

    Don't just take my word for it.
    I'll let my clients do the talking.

    “I appreciated Kayla’s proactive communication and smooth process. She was very thoughtful in all the research she did to frame the messaging.”

    Eric Dy, PhD

    Co-founder, Bloomlife, Inc.

    “Kayla is a brilliant professional and super easy to work with. She listens attentively and asks the right questions to achieve our marketing goals.”

    Anna Targonskaya, MD

    Medical Advisor, Flo Health, Inc.

    Focused on bringing measurable results

    Focused on bringing measurable results

     Tripled app engagement
    with a new email sequence

    Rosy Wellness

     50.67% open rates and 3,019% ROI
    from an email campaign

    Aware Health

     10x the industry conversion rate
    for health & wellness websites

    Rosy Wellness

    Become the smartest marketer in the room

    Browse healthtech marketing case studies and expert guides.

    My work has been featured by 

    A playbook to rally people around the problem you solve.

    And how Zocdoc does it right.

    How Bloomlife gets the “yes”.

    A playbook to rally people around the problem you solve.

    And how Zocdoc does it right.

    How Bloomlife gets the “yes”.

    Get health marketing
    case studies sent to you

    Join a growing community of smart marketers to get
    healthtech messaging breakdowns & insights in your inbox.
    Drive conversions. Grow your impact. 

    Join a growing community of smart marketers and get healthtech messaging breakdowns & insights in your inbox. Drive conversions.
    Grow your impact. 

      By signing up, you agree to receive our newsletter with updates, offers, and insights.
      You can unsubscribe at any time.