Health and wellness copywriter for brands who want to own their space
Health and wellness copywriter for
brands who want to
own their space
Get evidence-based conversion copy that convinces customers
and investors why your product is the obvious choice.
Get evidence-based conversion copy that convinces customers and investors why your product is the obvious choice.
Trusted by leaders in health and wellness
Decode the DNA
of
top health brands 🧬
Want to know what works in healthtech marketing?
Subscribe to HealthTech Hype to get conversion
strategies & breakdowns in your inbox from an expert
health and wellness copywriter.
The health industry is getting pretty crowded
If any of these sound familiar, I’m here to help.
If any of these sound familiar,
I’m here to help.
You keep bumping up against competitors, and everyone is saying the same thing. Investors and customers can’t tell how your solution is better.
Your customer acquisition costs are through the roof. You’re driving visibility, but converting those eyeballs into loyal customers is a different story.
You’ve wanted to upgrade your messaging & copy for a while, but it’s been on the back burner because you have so much on your plate.
Stop fighting for attention.
Become THE trusted authority in your space.
Your brand isn’t average. Your copy shouldn’t be either.
Get it done right this time with an expert conversion copywriter who leverages proven methods
from persuasion psychology, customer research, and almost a decade of health industry expertise.
Let’s give your brand the hype it deserves.
Get it done right this time with an expert conversion copywriter who leverages proven methods from persuasion psychology, customer research, and almost a decade
of health industry expertise.
Let’s give your brand the hype it deserves.
Hi, I’m Kayla
I’m here to make your life a whole lot easier (and make you look *really good*).
As a certified conversion copywriter specialized in the health and wellness industry, I help brands stand out with copy that’s:
✓ crystal clear
✓ convincing
✓ evidence-based
So you get more…
✓ leads
✓ conversions
✓ happy customers
My copy has helped health brands:
🔥 Increase user engagement & retention
🔥 Surpass revenue goals with sales emails
🔥 Convert >30% of site visitors into customers
🔥 Rebrand successfully and tap into new markets
🔥 Boost product conversions during onboarding
🔥 Feel confident in their messaging
"We keep hiring her for more work"
Hear from healthtech professionals I’ve supported over the last decade.
“Her work product is fantastic and requires minimal editing, which saved us a ton of time.
I’d recommend her to anybody.”
Hailey Thompson
Director of Marketing, Rosy Wellness, Inc.
“Her know-how, flexibility, and enthusiasm are what keep us hiring her for more work! If you have a chance to work with Kayla, go for it!”
Lena Jäkle
Head of Marketing, LEVY Health
How I can help you stand out
How I can help you stand out
Website Copy & Brand Messaging
Turn more browsers into buyers with website copy that speaks directly to your audience’s pains and desires (and makes them kick themselves for not finding you sooner).
Email Copy & Strategy
Tap into the gold mine of your email list with strategic sequences that delight subscribers and fire up your conversions.
The Copy Accelerator
In a rush to get this done yesterday? Get conversion copy for your website, landing page, or email sequence done and dusted within your tight timeline.
Website Review
Give your site a quick win with low effort, high-impact, and ready-to-implement recommendations to increase conversions.
Not to toot my own horn, but…
here’s why mission-driven growth
marketers choose me
Not to toot my own horn, but…
here’s why mission-driven growth
marketers choose me
Never wonder what’s
happening next
No handholding required.
Work with a seasoned professional with clear processes, timelines, and seamless project management.
Get invaluable insights
on your buyers
My in-depth, data-driven research process uncovers the real reasons your customers buy and how to attract more just like them.
Soooo much more
than words on a page
Proven conversion rate optimization strategies and persuasion frameworks translate to more clicks, leads, and money in the bank. 💰
Save time and
headache
No need to spend hours editing other people’s work. Or wait anxiously by your inbox for the deliverable that was supposed to arrive yesterday.
Robust healthcare
knowledge
You won’t have to waste time explaining the basics to a generalist. Work with an expert who just gets it so we can hit
the ground running.
100% focused on what
moves the needle
I don’t write whitepapers, blog articles, or social media posts. I specialize in sales copy and stay laser-focused on improving
your bottom line.
Don't just take my word for it.
I'll let my clients do the talking.
“I appreciated Kayla’s proactive communication and smooth process. She was very thoughtful in all the research she did to frame the messaging.”
Eric Dy, PhD
Co-founder, Bloomlife, Inc.
“Kayla is a brilliant professional and super easy to work with. She listens attentively and asks the right questions to achieve our marketing goals.”
Anna Targonskaya, MD
Medical Advisor, Flo Health, Inc.
Focused on bringing measurable results
Focused on bringing measurable results
Tripled app engagement
with a new email sequence
Rosy Wellness
50.67% open rates and 3,019% ROI
from an email campaign
Aware Health
10x the industry conversion rate
for health & wellness websites
Rosy Wellness
Become the smartest marketer in the room
Browse healthtech marketing case studies and expert guides.
My work has been featured by
A playbook to rally people around the problem you solve.
And how Zocdoc does it right.
How Bloomlife gets the “yes”.
A playbook to rally people around the problem you solve.
And how Zocdoc does it right.
How Bloomlife gets the “yes”.
Get health marketing
case studies sent to you
Join a growing community of smart marketers to get
healthtech messaging breakdowns & insights in your inbox.
Drive conversions. Grow your impact.
Join a growing community of smart marketers and get healthtech messaging breakdowns & insights in your inbox. Drive conversions.
Grow your impact.